Animal Planet Rebrands with Captivating New Logo

A Journey of Evolution and Innovation

In 2008, Animal Planet unveiled a refreshed logo, marking the beginning of a new era in its visual identity. Created by Dunning Eley Jones, the logo embraced a vibrant and dynamic design, featuring a flowing animal silhouette. This symbol conveyed the channel's unwavering commitment to exploring the extraordinary world of animals.

A Transformation in 2018

On October 15, 2018, Animal Planet unveiled yet another stunning logo, a testament to its dedication to evolution and innovation. The new logo preserved the essence of its predecessor but introduced a majestic jumping elephant as its centerpiece. This symbol gracefully embodied the channel's admiration for the boundless abilities and spirit of the animal kingdom.

A Symbol of Adventure and Discovery

The Animal Planet logo is a captivating blend of playfulness and grace. It exudes a profound love and respect for the animal world, inviting viewers to embark on an unforgettable journey of adventure and discovery. The logo's intricate design captures the essence of animal movement and the joy of exploring their natural habitats.